Bianca Cruz
bianca.cruz@example.com | 0917 555 0123 | Mandaluyong City | biancacruz.example.com
SUMMARY
Digital marketer with 4 years of experience running paid and organic campaigns for retail and food brands.
EXPERIENCE
Digital Marketing Specialist, Lumina Retail Group | Mandaluyong City
Jan 2023 - Present
- Managed a PHP 400,000 monthly Meta Ads budget and improved return on ad spend from 2.1 to 3.4.
- Grew organic search traffic by 60% in 12 months through SEO and content marketing.
- Ran email marketing campaigns to 45,000 subscribers with a 28% open rate.
Social Media Associate, Kusina Collective | Quezon City
Jun 2021 - Dec 2022
- Grew Instagram followers from 8,000 to 35,000.
- Produced 20 posts a month using Canva and short-form video.
EDUCATION
AB Communication Arts, De La Salle University
2017 - 2021
SKILLS
SEO, Meta Ads, Google Analytics, Email marketing, Copywriting, Canva, HubSpot, Content marketing
PROJECTS
Holiday Campaign 2024
- Led a 6-week campaign that reached 1.2 million people and raised online sales by 22%.
CERTIFICATIONS
- Google Analytics Certification, 2024
LANGUAGES
English, Filipino