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Social Media Manager resume guide (Philippines)

Social media hiring managers look at what pages you ran, what you posted, and what changed for the brand. Link to the pages or a portfolio so they can see your work.

What to highlight

  • The brands and platforms you managed
  • Content planning, creation and scheduling
  • Community management and replies
  • Paid boosts or ads you ran
  • Results such as reach, engagement or inquiries

Example bullets

Copy one, then change the numbers and details so it is true for you.

  • Managed the Facebook, Instagram and TikTok pages of a local bakery chain.
  • Planned a monthly content calendar and produced posts and short videos in Canva and CapCut.
  • Replied to comments and messages daily and passed orders to the store team.
  • Ran small boosted posts for product launches and reported engagement to the owner.

Skills

  • Content planning
  • Canva
  • Short-form video
  • Community management
  • Meta Business Suite
  • Copywriting
  • Analytics

Words employers look for

Our score checks for these terms in Marketing & Sales job posts. Use the ones that are true for you.

  • seo
  • sem
  • content marketing
  • social media
  • google analytics
  • email marketing
  • copywriting
  • campaign
  • brand
  • ppc
  • meta ads
  • conversion
  • roi
  • engagement
  • crm
  • hubspot
  • canva
  • sales
  • lead generation
  • quota
  • prospecting
  • account management
  • upselling

Tips

  1. Show campaign results: reach, conversion, ROI, budget managed.
  2. Link a portfolio or sample campaigns.
  3. For sales roles, state your quota and how often you hit it.

Questions

Does running my own page count?

It can, if it shows real skills: consistent posting, growth and engagement. Describe it as a project and link it.

Which numbers should I include?

Use the ones you can verify, such as follower growth or engagement on a campaign. Leave out numbers you cannot explain.

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